When we purchase a beauty product, we’re not choosing only its ingredients. We’re choosing an entire brand experience, that we live inside its stores. Design, actually, can emprove our lifes! The beauty brand Aesop everyday embodies this mantra not only in its products, but also in its unique concept stores all around the world. Stay tuned to discover more about Aesop!
If we already love a product, we can be even happier if we purchase it in a fantastic place. That’s why Aesop meticolously chooses the locations of its stores and the architectural concept that makes each of them so special. There’s no Aesop store like one another: today, they’re more than 60 in the world, each of them with a custom concept. The only fil rouge between all of them is a positive and welcoming shopping experience, where you can always try every products before purchasing them: that’s why you’ll always find some sinks inside an Aesop store! Relaxing music, essential oils scents and functional, but aesthetically perfect, furnitures have the same goal: make us feel good!
Of course, Milan stores (in Brera and Corso Magenta) are our fave. Their concept is so amazing and they0re perfect to embody Aesop’s sustainable lifestyle. Each product packaging, in fact, is made of dark recyclable plastic, that protects precious ingredients from the light, limiting the use of presevatives.
Once you get into Aesop’s mood, it’s so easy to fall in love with its products. We’re truly addicted to many of them, that already became a must in our beauty routine…especially the ones that prepare our skin to the sun!
Every morning, our new never without is Sage & Zinc Facial Hydrating Cream with SPF 15, that is great to protect our skin from the sunlight. For those who already spent some time at the beach, here their must haves: Protective Facial Lotion with SPF 30, Protective Body Lotion with SPF 50 that guarantees an 80 minutes complete sun protection, and Petitgrain Reviving Body gel, hydrating and relaxing. A beauty tip for the best kissable lips? Lip balm with SPF 30!