Britney Spears is adding to her scenterprise. The pop star recently announced that her 24th fragrance would be a gender-neutral scent called Prerogative, a likely reference to her 2004 cover of Bobby Brown’s “My Prerogative.” In a high-energy trailer for the fragrance, Spears dances in front of what appears to be a wall of CCTV screens while wearing head-to-toe latex. In her caption, Spears specifically describes Prerogative as a “fragrance for all.”
Prerogative already seems to be taking off among her passionate fan base. Several fans have already been able to purchase the perfume – as well as a matching body mist – at Walmart, although it seems to be flying off shelves rather quickly. Though we won’t know what Prerogative smells like until a full description is released by Spears’s camp, one fan who purchased it said the scent is “on the sweeter side” and smells like vanilla.
The release of Prerogative comes shortly after the news that Spears has partnered with Epic Rights on a line of haircare products, as well as fashion apparel and exercise gear, that will tentatively launch Spring 2019. Ahead, watch two fast-paced teasers for the ’90s icon’s latest addition to her empire, and read a few ecstatic reactions from fans.