OK seriously, is there anything Serena Williams can’t do? She’s already a match-crushing tennis player, mother of one adorable daughter, philanthropic charity buff, and documentary star, and now, she can officially add fashion designer to that ever-growing list. The 36-year-old just launched her own independent apparel collection, aptly called Serena, and it’s making us want to spend our entire paycheck in one sitting.
The on-trend fashion line includes curve-hugging dresses (one of which she recently previewed on the red carpet), versatile denim jackets, skirts, jumpers, blazers, metallic tops, and more, with prices ranging from just $15 to $250. Intended for “confident women of all ages,” the affordable collection is Serena’s way of encouraging women everywhere to demonstrate their uniqueness through their style choices. “I’ve learned to embrace and celebrate this process of individual growth and dedicate this collection to all women who want to join me in showing the world our true selves,” Serena said of her new line. “My designs are inspired by strong, sexy, sophisticated, sassy, sure, smart, stylish, silly, and spontaneous women who are living their best lives, or making it up as they go – kinda like me.”
Serena will continue dropping capsules throughout the Summer and Fall, with 75 total styles expected to be sold online through SerenaWilliams.com. Ahead, see (and shop!) the first 13 items. Bless you, Serena, for giving our closets a much-needed upgrade.