Gone are the days where the term fashion blogger simply refers to someone who posts photos of their outfits online. In fact, aside from decline in actual “blogging,” (let alone even publishing on a website thanks to the rise of Instagram), these days, they do so much more than just share outfits, hence a well-deserved shift toward the term influencer.
These style setters attend and host events, create video content, produce full-on advertising campaigns for their partners, and probably do a good chunk more that I’m not even privy to. In addition to all of this, a new wave of girls is taking their influence one step further by diving into the world of design and, in the case of today’s brands, killing it.
From Jeanne Damas’s French girl–inspired Rouje to Rumi Neely’s long-established Are You Am I to Leandra Medine’s revamped footwear collection, this season, a handful of the pieces on my shopping list are, in fact, designed by bloggers. See what they are and, of course, shop all my pick below.