Valentine’s Day date? Nah, we’ve found a dreamy hair color that’ll make you want to skip the dinner on Feb. 14 and opt for a day at the salon instead. Introducing “sweetheart” hair: the adorable hair trend that features shades of pink with swirls of purple and gold, and it’s as romantic as it is fun. Plus, since the candy love hearts aren’t available this year, sweetheart hair is the next best thing to satisfy your craving.
The color was created by Kate Reid, the design director for Color Me by Kevin Murphy, as an intense rose-pink shade that works with both cool and warm skin tones. Just like Valentine’s Day and candy hearts, you can tailor a “call me” or “kiss me” hue just how you like it.
Whether you want a short and sweet duration of pink dye or want the color to last until Spring and beyond, “sweetheart” hair is easy to tailor to your lifestyle. Reid suggested that if you want your hair to last for February and beyond, adding the Kevin Murphy Colouring Angels is like adding lip gloss to the hair; it adds shine and maintains tone.
Ahead, get a closer look at some of our favorite versions of the new trend to get inspiration for your own version of the color.