Singles’ Day? It’s okay—we weren’t familiar with the holiday either until we started doing some research. But let’s be real: We’ll take any excuse necessary to shop a sale. Singles’ Day is one of China’s largest shopping days; consider it the equivalent of Cyber Monday in the U.S.
This obscure holiday was started back in the ’90s as a silly way to bring some positive attention to the single people out in the world. The choice date is no coincidence, either (11/11 is all ones, in case you missed it). So whether you’re single or not, tomorrow is a day celebrated by some of your favorite retailers, and we wanted you to have the inside scoop on how you can score the best deals. From The Outnet to H&M, get ready to shop the best Singles’ Day sales of 2018.