The "Ugly" Color Every Trendsetter Is Testing Out Right Now

Move over, Gen Z yellow. There’s a new unexpected color that’s quickly gaining ground among the fashion crowd and you might want to hold onto your seat to hear about this polarizing microtrend. Hint: it’s electrifyingly neon and eerily reminiscent of Nickelodeon’s infamous slime (where are my early 2000s kids at?). Alas, lime green is emerging as the latest buzzy color trend right now and in a few short scrolls, you’ll learn exactly why.

“Ugly” fashion is on the rise. It’s in part because summer is the best time to experiment with your style and go a little outside your sartorial comfort zone, and in part due to fashion’s most recent embrace of all things unexpected (think color clashing and wearing multiple bright shades at once).

I was wary of calling this color green a trend, too, until I saw the lime green outfits that so many trendsetters I follow are currently wearing. Whether they’re styling the bright color with an otherwise pared-back ensemble or toughening up with lime and green and black leather pieces, fashion girls are decidedly making this “ugly” color the coolest thing I’ve laid my eyes on. But don’t let me ramble on forever, go on to see how they’re wearing it and shop the lime green pieces that still feel quite approachable.

Queen Elizabeth didn’t just lightly test out lime green—she fully committed to a tonal look recently during her first solo visit with Meghan Markle. It got me thinking—if the queen can pull off a lime green outfit, then so can I.

Available in sizes 34 to 42.
I love the look of neon brights on tanned skin, so naturally, I brought my new lime green top to the beach with me.
Available in sizes XS to L.
Lime green looks so good when rendered in luxurious satin.
Available in sizes XS to L.
Girls with edgy style will wear the bright green shade with their black leather pieces.
Available in sizes from 0 to 2.
A simple sweater is a great way to test out the color trend.
Available in sizes XS to L.
… or go full tilt and saturate your entire look in green.
Wear a pared-back outfit and make the color really stand out.
Available in sizes 0 to 12.
Mix in the unexpected color with more conservative pieces to create a cool contrast.
Available in size 12.
I mean, it doesn’t get any more “summer 2018” than neon green bike shorts, right?
Available in sizes 36 to 39.5.
Available in sizes S to M.
Available in sizes 14 to 24.
Available in sizes XS to XXL.

Next up, see our epic new cover star, Sasha Lane.

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